Flair Fashion Collective Presents – Pure Voyage | SS25

There are a lot of predictions about what next season’s hottest accessory will be, but is it a baby? 

Pure Voyage’s Collective Runway featured neon puffer jackets, hiking equipment, matching coats and suitcases, and of course, a real life baby. 

But before the baby made their way onto the runway, swaddled and hugging a model’s chest, SHE’S collection took centre stage. An evening wear collection, the emerald gowns shone underneath the lights in the Waldorf Hilton’s showroom, providing a striking contrast between the marble and beige walls. This was elegance embodied, even while playing with bandana pattern tops. However, the two full white ensembles lacked any real memorability but did allow for the emerald and navy pieces to be centre stage. Puffy sleeves and sheer materials were favoured here overwhelmingly, though only added to the overall theme of elegance. 

The baby was part of the first piece shown for Hanna Pachuta x Goodbaby’s collaboration and instantly re-captured the audience’s attention after a short break to get the collections’ strollers. These designer strollers were used throughout the models’ time on the runway, but the baby was only used on the first model. A grey ensemble that resembled something a parent, especially one that has a baby on their chest, would wear as it was loose, could tie at the waist and looked incredibly comfortable and stylish. As the models emerged, the collection spiralled into plays on businesswear, including incredibly oversized patterned shirts, high-waisted trousers with buttons instead of a zipper, and chunky loafers and Mary Janes. And with the hard floors, each click of a heel on the ground covered any sound that the strollers could have made, a fitting statement in of itself. 

PELLIOT was another attention grabber with high-vis sporting gear. Neon yellow puffer jackets and hoods with black trousers and accessories for the male models, while beige, grey, and white winterwear was for the female models.

GUJIN’S collection was another mix-and-match collection, where half the models were in dresses in a variety of styles, ranging from a diagonal-cut calf-length gown to a shimmery golden flapper dress and the other half were in outfits meant for Pilates with a cardigan thrown on top. While it does demonstrate a wide array of what women can wear, it lacked any apparent cohesive theme and didn’t regain the audience’s attention. 

However, XIATONG ZHENG X ECHOLAC was a distinct collection as each model had a rolling suitcase to compliment their outfits. Another jacket-focused collection, the leather and leather-appearing trench coats and suit jackets were a classic, maroon, black, and grey combination. While the suitcases were unique, it did feel as if one was watching a very fashionable ad pre-takeoff. 

ERAL’s collection ended the show with puffer jackets in a variety of lengths being the core piece for each model. At first, the models came in pairs for colours: the first two wore bright blue puffers with white clothes underneath, the next two had maroon with black and maroon underneath, but the latter half of the collection contained another mixture of white, muted baby blue, beige, and grey. While the outfits underneath the coats were occasionally eye-catching, like a black flapper-inspired skirt underneath a maroon coat, all eyes were understandably on the coats themselves.

Follow Flair Fashion Collective on Instagram

Writer: Alex Shukri