Gingersss is a contemporary fashion editorial inspired by the nostalgic aesthetic of 1990s yearbook photography. It reimagines the classic school portrait to challenge the way ginger hair has traditionally been perceived as something to hide, tease, or associate with being an outsider. Instead, the series imagines a world where ginger sets the standard for cool, transforming a once-stigmatised trait into a source of confidence and desirability.
Creative Direction: Nicola Morgan and Ella Costache
Photographer: Ella Costache
Producer: Antanasea
Casting Director: Klein Delacroix
Hair: Gaia
MUA: Ruby Yu
Stylist: Nicola Morgan
1st Stylist Assistant: Ana Pereira
2nd Stylist Assistant: Zimi
Fashion Intern: Lauren Roberts
Models:
Theo at The Squad Management
Livia Bull at Gee Small Faces
George Osborne at Supa Worldwide
Taya Harris
Kira Harris
Gabriel at Select Model London
Annabelle Van Tongeren_ at Milk Model Management
Poppy Hewlett at Gee Small Faces and MMG Models
Bonnie Marie at Models 1
Wardrobe:
Contemporary Wardrobe, Holland Brandt, Baco A Mangotara at Dyelog PR, HuDieGongZhu,
Ana Pereira, Francis Pig, LAG WORLD at Limitee PR, Dolce & Gabanna, Scar Kennedy
VICKI SARGE, Phussy Couture, Delta of Phoenix, MOSCHINO, Julie Martins, Buttress & Snatch, Azura Archive lay.al Anna Dominoes Millinery, NiiHAi, Balenciaga
Mowalola, Vivienne Westwood, RELLIK Vintage, Rita’s Vintage, A BETTER FEELING