MCQ’s first live party of the year was not to be missed. The event, which was hosted by Deb Never and NTS, featured performances from Deb Never, Hook, Lecx Stacy and DJ sets from Liv.e and Yves Tumor. Guests including King Princess, Bree Runway and Earl Sweatshirt danced the night away in LA to celebrate the brand’s latest icon,EDEN HIGH.
EDEN HIGH was inspired by teenage disaffection and wasted youth. Think American high school nostalgia and warped jock aesthetics. So LA felt like the perfect place to celebrate. For many attendees and artists alike it was the first live music event since restrictions were lifted so excitement levels were high. MCQ is built on collaboration so the event was an opportunity for friends and creatives to come together in real life after a year of interacting through screens. The brand brings in a new team of creatives to work on each collection, which they call icons.
These photos by Glenjamncapture the dreamy LA summer night.
Discover more about EDEN HIGH and the collaborators on my.mcq.com