Bringing in their Spring Summer 2022 collection with a bang, Italian label Parajumpers, renowned for adding a luxury element to our outerwear essentials, injects touches of femininity and contemporary silhouettes for their SS22 season pieces.
Running as a core visual across the collection, this Spring, we see Parajumpers fuse classic outerwear with underlying nods to urban streetwear fashion cultures. In a progressive, modernised approach to the brand’s established aesthetics, we watch SS22 take them on somewhat of a reinvention, alongside their traditional styles and silhouettes. With nature residing at the heart of Parajumpers, the versatility of this collection extends beyond the bounds of countryside or coastal landscapes, as they follow in the footsteps of other leading outerwear brands merging modern streetwear cuts and colours.
Speaking of coastal settings, this collection campaign comes to us from this very scenery. Presented in the piece’s natural home, alongside the elements, each garment is designed as a reminder to its wearer of their connection with Mother Earth. Combining pastel shades, bright and buoyant colours add to this relationship, tailored to typical spring shades, reminding us of mellow days and changing seasons. Not only does pulling one of these Parajumpers pieces from your wardrobe mark the start of sunnier times, but each garment, evoking positive and joyful emotions, ignites and unleashes our energetic summer selves all year round.
Bringing a mood-boosting colour palette to our closet, the grey desaturated landscapes of Autumn-Winter are forgotten as we are birthed into spring. High energy shades and warming tones offer a taste of the summer heat we crave. Introducing cotton and taffeta, subtle nods to the collection’s costal campaign setting, aren’t the only mix of aesthetics on offer, as series staples from across Parajumpers are merged.
Two styles from the Flare series, made of dyed high-density taffeta, match with the feminine silhouettes housed within the Hollywood series. Vivid bubble-gum nuances from the Fleece & Puffer and Super Lightweight series, complement the blazing tones found in Parajumpers high profile, highlighter yellow Tilda parka, of the Rain series.
If you’re looking to put spring into your styling this season, you’ll want to start with the Parajumpers SS22 collection.