Bino Bames ‘I’m Sorry’ | Premiere

I’m sorry – two words that grasp the power to mend a heart, solidify an ending, give second chances, or pour a glimpse of hope for reconciliation. Bino Bames, a polymath born to stand out, captures the essence of closure in his new premiering single, ‘I’m Sorry,’ with an acoustic resonance, dodging his usual edgier sound palette.

At only 20 years old, Bino Bames teases his upcoming debut EP, ‘ Gathers No Moss,’ with the unveiling of ‘I’m Sorry,’ and its accompanying music video. The pondering ballad shows off Bames’ poetic penship with simple, yet heavy-hitting one-liners, carrying ammunition to break your heart: “for better or worse, you’re my first/ all we had is time, until you’re not there by my side“.

With the release of ‘I’m Sorry,’ Bino Bames peels off a layer of his multi-faceted artistry and passion for the craft. Encapsulated across the stripped-back track, Bames questions the future, battling with acceptance and grief, which climaxes with the grand, harmonious last chorus.

Born and raised in Las Vegas, Bino Bames is a half-Filipino, half-American creative who turned his fear of the city swallowing him whole into embodying all the free-flowing star power that brewed along the strip night after night. After moving out at 15, Bames has lived and survived the not-so-romantic reality of a nomad across New York, LA, and Portland, which ultimately contributed to his gritty artistic identity.

Bino Bames is more than a musician; he is someone who lives and breathes art, in whatever shape or form it may be. Everything from playing keys, drums, and guitar to producing his own demos and designing his artwork, Bames is fully in charge of his creative fate.

For ‘I’m Sorry,’ Bames worked alongside his long-time collaborator, creative director Jorge Foley, who unpacks the music video’s interpretation of Bames’ look, inspired by Russian theatre puppets. Jorge elaborates: “Bino was insisting on going for ‘a cold emo’ look, and I always liked taking influences from Russian theatre, which in itself is already quite cold and ‘sad’, so the whole puppet look is inspired on ‘The Adventures of Buratino’, a Russian play which in turn inspired by Pinnochio.” I found the puppets to be a depiction of innocence and intimacy, which created a more gentle suggestion of a goodbye with their expressionless faces.

You can watch the premiere of Bino Bames’ new music video ‘I’m Sorry’ out now.