Azileli and King Monday have just released their music video for the
debut single ‘Flood’ exclusively premiered here at Noctis
magazine. The song illustrates the effects “of an intense
relationship and how it can come to an end, where emotions turn from
nourishing to destructive”. King Monday provides the production
with inspiration from the likes of Four Tet and Burial, he creates a
beat full of melancholy, until the chorus hits where the beat becomes
faster and broken. Azileli provides the lyrical and vocal input which
compliments the production, creating a sombre mood that matches the
concept the artists were going for.
The music video
directed by Elizabeth Donovan and assisted by Rodney Rico pulls all
these emotions together to visually illustrate the song. Drawing on
dancers portraying three different couples, the director and lyricist
wanted to bring an inclusive message; “we used couples that are not
solely heterosexual to ensure that the film is genderless and
expresses all kinds of relationships, reaching out to everyone.”
Shot in three locations the video jumps between settings, one
location is an urban environment where the solemn activities of day
to day life occur. Another is based in a personal room where intimate
feelings develop and the third is shot at a beach, a place where
people go to escape and feel a sense of freedom.
In a world where music videos often over sexualise straight relationships the team were keen to counteract this, “this video supports the LGBTQ community and encourages the industry to this often-overlooked social group and normalise their place in the media.” It’s this message that comes across strongest in the video and one that’s very important right now. The direction of the video thinks outside of the box, it looks at the norms of the industry and does the opposite. Sitting on the outside looking in, emerging artists often have this ability to push a concept forward that surprises the industry, I think this piece represents exactly that.