On Thursday, the 18th of September, Ministry of Sound teamed up with PEAK, the game-changing new ‘Mood Drink’ brand that’s fuelling a new generation of artists, thinkers and makers, creating a one-of-a-kind party with two different experiences reflecting the two different drinks, Hype and Calm. The event was a blend of music, art, nightlife, wellness and innovation, showcasing some of London’s most exciting cultural elements and bringing them under one roof in a truly multi-faceted collaboration.
Says Joe (Head of Marketing) at Ministry of Sound, “Ministry has always been about pushing culture forward and creating spaces where music, creativity and community collide. Partnering with Peak allows us to explore that in fresh ways, bringing music, creativity and individuality together under one roof. We were particularly drawn to Peak due to its positioning as a “Mood Drink” – with the two signatures ‘Hype’ and ‘Calm’. This launch party will explore both of these and is just the start of what promises to be a really exciting journey…There’s plenty more to come.”
Hype in the Courtyard was for Peak party vibes hosted by Play Piem, who brought their full sound system and, since launching in 2022, have been a driving force in the new era of Black British nightlife known for platforming exciting new talent in Paris, London and NYC. Adding extra levels and vibes in the Courtyard was Wingstop, who served up their legendary chicken wings free of charge, The London Social, who gave exclusive free tattoos to the first willing 30 participants and custom grillz by Loud Mouth.
Says Louie from Peak, “We created Peak to give people a choice in how they feel – whether you want to dial up with Hype or dial down with Calm. It’s for people who want to have fun and party without sacrificing their health, a drink that fits the studio, the gym or a night out. Teaming up with Ministry lets us bring that idea to life in a way people can actually experience.”
Calm in The Box, meanwhile, was a bold and never-before-done transformation of a world-renowned club environment into a cosy and intimate candle-lit listening space. This unique listening experience was for introspection and laid-back grooves from Better Listening, which was created by David, co-founder of No Signal and Recess, and has an obsession for high-quality and focused listening sessions in soulful spaces. Special guest Channel One put the legendary 6-point Martin Audio sound system through its paces with a fine curation of seriously heavyweight roots and rare dubs. Add in luxury candles by Cent and visuals by Kino Studios, and you have a seductive sensory experience like no other.
The Ministry of Sound × Peak partnership continues with a string of creative moments through Autumn 2025, including a Peckham Cornershop takeover and VIP Takeover at the Mak 10 Show at Ministry of Sound.
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