Jamaican born, Panama raised and London residing, REGALJASON releases the hotly awaited official video for dark pop anthem ‘I Am‘; a masterpiece showing us how he earnt his majestic title.
Demonstrating his true artistry the rising newcomer brings us into an Italianate style mansion north of London with a rich literary history, having been home to both Beatrix Potter of the Peter Rabbit books and Dame Barbara Cartland, the queen of romance novels. REGALJASON, a writer himself, partnered with award winning short film director Oliver Crawford to bring the viewer into a world where characters of various cultural identities, ages, and abilities can be seen sharing their talents, beauty, and wealth while living together in harmony. Dressed in modern interpretations of royal fashions throughout history, REGAL’s authenticity and natural flair for period style take centre stage.
Giving us an insight to the story behind the visuals, REGALJASON tell us: “Similarly to how I developed the lore behind my artistic persona, REGALJASON, I wrote ‘I Am’ in a time where I needed to continually remind myself of my worth and my dream. To sing along is to challenge yourself to believe in your ability fully despite the doubt and insecurity fed to us by the societies we participate in. ‘I Am’ is both a love letter and a battle cry. I wanted to create a video where people of diverse backgrounds could see regal representations of themselves in all their glory owning and celebrating their identities”
Carving a lane for himself as a true visionary we’re excited to see what’s next for the fast-rising talent.