Asha Imuno Enters His BLKSUGAR Era

Californian artist, producer and songwriter Asha Imuno shares his latest single, “eXCiTING :)” – a memorable, genre-bending track that demands attention. Emerging from the depths of his creative universe, Asha combines the typical energy of electronic and house music with the gritty, seductive beats of NYC-inspired sexy drill, all wrapped in a bouncy, sun-soaked West Coast vibe.

As a core member of the POC-led artist community KOGO, alongside talents like CONNIE and Curtis Waters, Asha redefines what it means to be an artist in today’s music landscape. From performing at A Toast To Black Hollywood during the 2023 BET Awards to headlining Tomorrow Never Knows Festival in Chicago, he has quickly checked off several career milestones. His cult following, ignited by his breakout single “ZIG ZAGGING,” has only grown, with over 13 million streams on Spotify.

This track is an invitation to lose yourself in the thrilling, unpredictable world of BLKSUGAR—a genre that Asha has not only created but also made entirely his own. It’s a visceral celebration of anticipation and the excitement of stepping into the unknown. It’s a soundtrack for those late-night summer escapades, where every moment feels like it’s on the verge of something extraordinary. Asha’s newfound confidence and focus are palpable throughout the track, marking a clear shift from his earlier work on PINS & NEEDLES. Here, Asha’s growth as an artist is evident, not just in his self-assured delivery, but in the way he seamlessly blends diverse sounds to create something fresh and uniquely his.

The accompanying music video, directed by Mikhail Brown, amplifies the track’s psychedelic, mind-bending vibe. Set in a surreal, interrogation-style space, the video introduces various characters to their first dose of the mind-altering BLKSUGAR. With vivid, retro-futuristic elements and a kaleidoscope of bright colours, the visuals are as immersive as the music, transporting you into a world where reality is a blur, and the power of the music takes centre stage.

This single serves as the first taste of Asha’s forthcoming EP, also titled BLKSUGAR, and it’s clear that he’s pushing the envelope even further with this new chapter.