If there’s one female rapper ready to run London’s emerging music scene, it’s Filàmont. Leaving listeners in anticipation following her 2021 EP ‘Misandry‘ the artist has returned with her eagerly-awaited single ‘Neptune’s Groove’.
So, if you haven’t already heard about our favourite new-age Hip-Hop-Soul-R&B artist and her latest track, let us fill you in…
This release isn’t just another notch in Filàmont’s musical belt, following on from the genre-bending beats and new trademark sound we experienced in ‘Misandry’, ‘Neptune’s Groove’ solidifies the rappers signature style, putting her a footstep further from the title of ‘rising artist’ and one closer to recognised.
With beats inspired by one of music’s most revered producer duos, The Neptunes (otherwise known as the brainchild of Pharrell Williams and Chad Hugo), this iconic track brings together the talents of producer Tac.4 alongside mix and mastering genius Joss Ryan.
Heavily influenced by Jazz, R&B and Hip-Hop (a creative echo from her childhood spent vibing to Keke Wyatt, Lil Kim, D’Angelo, and Usher through headphones in the backseat), Filàmont brings us back the nostalgic beats of ’90s Hip-Hop and Y2K rap plunging us right into the deep end with the track’s 4-count intro.
Reframing the sometimes cocky and arrogant (but always beautifully stylish) lyrics that old-school R&B fans will know and love, ‘Neptune’s Groove’ complements up-tempo beats, crazy sound effects and stacking drums, bringing in the sultry, sinful allure of retro rap through Akweya‘s luscious vocals on the chorus.
If you’re a long-time Filàmont listener, you’ll already be familiar with the artist’s tendency to nod towards ’90s and ’00s hip-hop, so these creative choices should come as no surprise, nor should the matching aesthetics in her accompanying music video that dropped today.
Take a watch, and you’ll witness recorder-style shots, fish-eye lenses, neon colours and a sprinkle of ’90s styling in the mix, all taking place predominantly in a retro-esque apartment. Wanting to replicate similar ideas from Missy Elliot’s visuals and Hype William’s & Busta rhymes’ videos, Filàmont and director Seb Luke Virgo play with filmography, injecting exaggerated, sped-up motion, and aerial tracking shots, an evocative treat for the eyes.
As for the inspiration behind her latest track? We’ll let Filàmont take the lead with this one… “The lyrics are dedicated to me and my flaws! As well as personal relations with men in my first verse. However, in the chorus, ‘and second verse it mostly speaks on how I feel about the music industry and my personal thoughts and experiences on it in the second verse. How I sometimes feel like quitting and can also self-sabotage myself at times. I also dedicate part of my lyrics when I say, ‘When I’m up then I’ll call L3’ to a good friend of mine called L3 (Leon), an extremely talented artist who has always helped me in my creative process and has always been very supportive of my career.”
Follow Filámont on Instagram
Read our review of Filámont’s debut EP ‘Misandry’
Words: Lorna May