London start-up, altid is a low carbon menswear brand that combines style with sustainability. Started by three fashion industry creatives, who believe that well made clothing should not come at the cost of our planet. The founding trio are all hugely passionate about sustainability and fashion, with a combined experience of 20 years working in the world of fashion. The word altid comes from the Danish word translating to ‘always’, and this is a vision for the brand – to make clothes that will remain relevant and high quality now, tomorrow and always.
Like many of you, we here believe that the fashion industry is in dire need of a truly sustainable makeover, that goes beyond a shallow green-washing to save public image. The fashion industry is responsible for 10% of all carbon emissions – more than all international flights combined. This is where altid comes in, alongside a new wave of fashion brands that genuinely care about their effect on our planet and have a realistic world view of how they can make a difference, which is shown through their three pillars of their new-age sustainability. altid pledge to become carbon neutral by 2025, using sustainably sourced fabrics, production and transport, offsetting 20KG of carbon for every item of clothing sold. Taking that one step further, altid have also partnered with environmental start-up Treepoints, which has so far resulted in the planting of over 1000 trees while helping local communities.
So the next time you’re stocking up on the essentials, you may want to consider ditching the fast fashion and supporting brands that are working towards a better future for the planet.