JU-NNA, a brand fusing Japanese and British aesthetics, made their AW24 debut on Sunday, drawing inspiration from the raw, gritty energy of Japanese street photography capturing exhausted workers strewn across Tokyo’s streets after a long day. 

This season, JU-NNA delved deep into the nuanced interplay between exhaustion and professionalism, seamlessly blending weariness with a profound sense of purpose on the runway. The colour palette, meticulously curated from the concrete jungle, sought to dissolve individuals into the monotony of city greys. From twisted tailoring to playful yet undone aesthetics, each garment spun a tale of the stark contrast between weariness and unyielding determination.

Fabrics spanned the spectrum from Shibori-dyed silk jersey to traditional wool coats, effortlessly marrying modernity with timeless tradition. Stainless steel tie pins lent a subtle feminine flourish to accessories traditionally associated with masculinity, while bold diagonal lines echoed the angular harshness of corporate architecture.

The collection birthed irregular drapes and unique textures, pushing the boundaries of conventional design. Blazers paid homage to the dishevelled suits worn by the collection’s muses, with padded shoulders evoking a sense of workwear while simultaneously subverting the norms of the traditional power suit through masterful draping.

JU-NNA’s AW24 collection showcase served as a mesmerizing tapestry of innovation and narrative in the fashion world. It embraced the multifaceted complexities of modern existence, celebrating the indomitable spirit and unwavering strength of individuals navigating the urban landscape.

From the streets of Tokyo to the runways of global fashion capitals, JU-NNA continues to captivate with its bold reinterpretation of tradition. With each stitch and silhouette, it not only showcases exquisite design but also tells a story—one that resonates with the hustle and bustle of contemporary life, where exhaustion and determination intertwine in a dance of creativity and resilience.

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Photographer: Emilly Obeng
Words: Lorna Tyler