With networking events, radio shows and collaborations with organisations such as Foundation FM, She.Said So or Boiler Room, Flexx changed the game by promoting and allowing womxn to be an important and necessary part of the music industry. I had the pleasure to talk to talented and driven Amy Collins and Jamz Supernova about International Women’s Day and Flexx.
you explain both of your background (education, origins), how did you
start working in music and why and when did you found Flexx?
went to BRIT school & started my journey on radio there, after
college I did an internship at BBC Radio 1Xtra & decided to never
leave, 5 years later I got my own show and it all kind of launched
from there! Being at BBC is how I met Amy and we always got on &
promised to meet for drinks but we never did, we then had a
conversation about how many people we must say we should meet up with
& never do, so how about we start a lil drinking club for women
in music to basically just hang out! That was about 3 years ago now
in the basement of a coffee shop with about 50 women & we bought
them all a glass of wine & nibbles!
true, offering wine is always a win! There are so many incredible
women we work alongside that we also wanted to introduce them to one
another, Flexx is a great way to connect them. I’m originally from
Frome, Somerset and before working in the music business trained as a
Dancer. I was always incredibly passionate about Music and when
moving to London felt that was the route. Following internships and
assistant roles I met my boss Christian in Radio 1– he was there
with Sam Smith and I with Brandy, we started talking about our roster
and every act he mentioned I was a big fan of, knew Your Army was the
place for me! Over five years later, I am very fortunate to plug some
of the most extraordinary artists our industry has to offer including
Christine and the Queens, Jade Bird, Ms Banks, slowthai and AJ Tracey
to name a few.
are your goals as Flexx but also personally?
goal is to continue building a strong network of Womxn in Music. We
want to assist women in finding new job opportunities from the women
they meet at our events or be in positions to hear about such
opening, to meet like-minded Women to perhaps collaborate or find
friendship & support! The events are also designed to blow off
steam. Come and laugh, drink till the bars dry!
events are generally only for women, and this has often sparked
dialogue. We feel this is the best approach in enabling women to
connect, a safe environment. We hope one day Flexx is superfluous –
with equality across ours and all other industries, but for now –
we feel it is still necessary.
are the challenges/issues you want to solve and fight?
us it’s always been about trying to help level the playing field!
Across so many industries Men have been able to merge social
activities with cutting Business deals, whether it’s drinks down
the pub, playing golf or watching the footie. Women can often be
excluded from the boys club & it can sometimes mean they miss out
on that promotion or opportunity. So we wanted to create our own
space to bring social & business together! Hopefully through our
events we can help bring people together to create those
you seen a huge change in how women are treated in the music industry
since you created Flexx?
of our roll as ‘co-founders’ I feel people are more conscious and
aware of equality when we have a conversation, which is a positive
thing and I hope people take it in to their day to day chats. Over
the years we’ve seen a real increase in female support systems –
we are sisters not enemies! There is of course still a lot to do
before we reach full equality.
have a big event with She Said So, Sorority House and Girls I Rate at
in Curtain Hotel in Shoreditch for Women’s International Day, could
you tell me more about that?
had an epiphany last year that what was the point in all the Women in
Music collectives I’m aware of going head to head with events on
International Women’s Day when we could team up & do something
on a larger scale! So that’s what we’ve done! It’s a night of
celebration for all the Women behind the scenes who work day in day
out in music! We’ve got a Three Course meal curated by immersive
Dining Duo Mam Sham, guest speaker Arfa Butt, Performances from
Alicai Harley, Ms Banks & Miraa May plus DJ’s across the night
DJ Nikki Beatnik, Melody Kane, myself, Ellie Prohan, Dobby,
Melle Brown & J-Distant. It’s gonna be a great night good food,
good music, networking and dancing!
was the impact of MeToo and Times Up? What do you think about it and
do you think it is still helping women in the world ?
felt like a big shift in attitude and actions, especially in media.
it was a powerful moment to not only ‘out’ those perpetrators,
but I think it brought awareness to what’s right… and wrong!!!
also have a show on Foundation FM, could you tell me more about that
and about what you want to achieve there?
show happened organically, one of the co-founders Ami comes along to
our night so understands our ethos, when she Becky and Frankie asked
us to do a show it felt like a no brainer! It’s a fun, new element
to our usual night – we support new music and have great features
reflecting female acts. We’ll keep building on the show – bringing
in new DJs for mixes that can hopefully then DJ at our night and of
course support the Foundation FM culture!
do you think of London’s nightlife scene for women now ?
feels really positive and that we’re stepping in the right
direction! I’m seeing way more balanced line ups then I did a few
years back. Also Clubs are working hard to be safer spaces for women,
most venues have a strict policy protecting Women & code words
for anyone feeling unsafe!
next ? (For both of you, for Flexx and for womxn in music in general)
really excited to continue developing Flexx with more nights in
London and also hopefully moving in to other locations also. This
month we’re launching a podcast called ‘Flexxcast’ where we
interview influential Women in Music! Personally, I’m working on
some really exciting emerging acts at Your Army including Delacey,
Jvck James, Mae Muller and Joy Crookes… it sounds cheesy but
assisting each career step and gaining success is where the real job
satisfaction is, but I’ll take a chart topping single too 😉
me personally it’s a continuation of last year keep pushing my
label, throw some dope parties, DJ around the World! And with Flexx
I’m excited about our podcast, I hope that with our podcast we can
influence & empower the next wave of female CEO’s as I think
that’s what’s really needed in music so we don’t revert back
and keep pushing