This past Autumn when POP PR and many other creative agencies would usually host their seasonal press day, they were faced with the challenge of lockdown. With this, they decided to produce a new take on press day; a fashion film – ‘Cabin Fever’ in a bid for their eccentric clients collections not to be locked away, but to be celebrated and embraced in a creatively charged project.
The location – of course the British Pub, which has been the topic on everyone’s lips for 2020 – “Will they open? Will they close? When’s last orders?”. POP’s aim is to make this community hub the center of their film, to honour and reminisce the good times.
Top: Glim Studios | Bottom: Pyrrha Jewelry
Bringing fashion to the mundane and highlighting the crazy in cabin fever – from the 2nd December, escape lockdown, raise your pints to some jolly good fun, your forks to some beans on toast and your eyes on POP’s wardrobe of relentless independent designers who keep serving fashion realness.
Top: UN-NYE | Bottom: Monique Singh
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Creative Direction & Production: POP PR
Stylist: Graham Cruz
Styling Assistants: Adam Martin, Alana Newton
Hair: Brady Lea
Make-up: Julie Cooper
Photographer: Annemarie Sterian
Videographer: Joseph Wilson
Lighting: Kong Wako
Models: Harvey Lough, Alina Allison, Alek Maleek
Assistants: India Rushton-Dray, Zoe Glanville
Brands include: Helen Anthony, I Candi Rocks, Graham Cruz, Kandumathi, Glim Studios, UN-NYE, Pyrrha Jewelry, Claire Fleury, PK Bijoux, Monique Singh, Tru Bikini, Magpies & Peacocks, Graysey London, Ostwald Bags