fashion and contrasting cultures, Sodium Collective launched the
debut issue of sodium magazine. Celebrating the release of its first
issue, Sodium exhibited collections from a variety of designers
featuring in the issue, basing the showroom in the elegant location
of Instituto Marangoni. Issue 1 ‘From Bangkok to London’ combines
cultural statements from the two capitals, exploring the energetic
streets, the confident fashion and statement street styles from the
the work of seven up and coming Thai designers throughout the issue,
bold statement jewellery and powerful attire feature, representing
and blending the iconic fashion statements of London and Bangkok.
Drawing inspiration from the two locations, the cultural influences
integrated are made apparent through each unique design, with the
designers heavily influenced by China Town in particular. Editor in
Chief of Sodium Magazine, Pear Chimma explained “we
did a lot of scouting at graduate fashion week, and we were doing the
same thing in Thailand as well, meeting a lot of designers, we pick
the brands that have a story to tell, cause our magazine is not
seasonal, it’s not about choosing items from the latest
collections, its more about what the brand is trying to say and do
they fit with the concept of the magazine”.
the cultures of Bangkok and London, the concept for the issue merges
two renowned places within each city. Incorporating raw Chinese
culture from within Bangkok the issue focuses on Bangkok’s China
Town and London’s distinguished Portobello road, with each location
portrayed in a slightly different perspective. Pear Chimma stated “I
wanted to showcase my culture, the concept for the magazine is all
about introducing east to west and west to east”.
Concluding the Launch day with the Sodium after party, an open bar of champagne and cocktails, brought together the array of individuals who contributed to the ‘Bangkok to London’ issue, models, designers, and editorial team members, surrounded by a flow of conversation and the final product.